Our Team.
Warmest greetings from the Blu Track team!
We are a true team committed to providing quality toys for children, families and learning centers to enjoy independently or together. As we work together you'll see us being creative and lending each other a hand, just as we see happen in classrooms. We love to see smiles and excitement as children of all ages experience the moment of discovery as physics comes to life.
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Randy Belding
Founder and CEO
Prior to going full time with Blu Track, he spent 12 years in procurement and supply management for a Fortune 500 company. He is known as a creative, out-of-the-box thinker and holds two patents, one of which he earned in 2008 for Blu Track. Randy and his business partner, Jeff Borland, have worked diligently to grow Blu Track’s brand locally and internationally. Randy has led Blu Track’s transformation from a small family owned business to an 8,500 square foot manufacturing plant in Anamosa, Iowa. When Randy hangs up his hat for the day (although he never stops thinking about the endless possibilities of Blu Track!), you can find him golfing, hiking, trying new recipes and rooting for his alma mater, the University of Iowa Hawkeyes.
Jay Belding
Operations Manager
Jay was the inspiration for Blu Track. He is Randy and Amy’s son and has been the primary track tester for Blu Track’s research and development which started in his childhood living room. Jay has grown up – quite literally – in the business and has a hand in virtually all aspects. To name a few: Jay is in charge of outbound shipping, Jay is a website designer, Jay is a facilities manager and Jay still tests the tracks with the same excitement and imagination as he did 20 years ago.
Amy Belding
Communications Specialist
Amy primarily focuses on the educational aspect of Blu Track. She is Randy’s wife and Jay’s mom. Amy has been behind the scenes since day one and has witnessed all kinds of Blu Track experiments and play at home, in the yard, around the neighborhood and throughout the community. With over 25 years of classroom teaching experience, Amy reminds us all that “it’s OK to fail!” and encourages kids of all ages. At any point during the week, you will find Amy at libraries, schools and community events helping others gain access to quality toys and learning opportunities. She also enjoys the great outdoors with family, friends and Jadee. Sue.
John Belding
Product Manager
John is Randy’s brother. He leads the production line and helps with equipment and facilities maintenance. His ability to see and understand how things work is incredible. John is semi-retired and loves to fish, bike (he is a long time RAGBRAI enthusiast) and spend time with his family.
Ryan Tjaden
Product Manager
Ryan joined Blu Track initially as a high school work study apprentice. After graduation, he came on board the Blu Track team working on the production line, doing small assembly work and conducting facilities management. Outside of his work schedule, Ryan enjoys hunting, fishing, and showing pigs.
Jeff Borland
Co-Founder
Jeff has been an active member of Blu Track since its beginning. He and Randy were childhood friends and are lifelong Hawkeyes. Jeff is a Ret. Lieutenant Colonel who served in the United States military for 26 years with 5 deployments. Having Blu Track manufactured in the United States, especially in the Midwest, is something that Jeff is very proud of.
Leah Brown
Social Media Project Manager
Leah is a 2023 graduate of Anamosa High School, and now attends the University of Iowa as a journalism and mass communications major. Her high school yearbook teacher told her about a summer internship opportunity at Blu Track. She got the job, and now works with the company year round! Her duties include managing all Blu Track social media accounts, designing graphics, and keeping in touch with our customers online. When she isn’t working, you can spot her at concerts, drawing, and playing in the Hawkeye Marching Band!
Jadee Sue Belding
Plant Supervisor
Jadee Sue is the beloved labradoodle. She is the greeter, the living doorbell, and the wellness advocate. She loves to incorporate walks into everyone’s work day and test her paws on the durability of our demo tracks. If you find yourself near Anamosa, Iowa, stop in to say hello to Jadee!