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BLU Track® Expands: Strengthening the Manufacturing Sector in the Heartland

In case you haven't heard...
We’re expanding again!

And not just anywhere, but somewhere very near and dear to our hearts - right here in the Heartland of America!

In 2020, Blu Track® built a brand new manufacturing facility in Jones County, Iowa. It was an exciting time for Blu Track. Since then, we’ve outgrown our original space and are now in the process of more than doubling our current space. Stay tuned for more!

This expansion marks a major step in Blu Track’s mission to become a mass-market toy manufacturer. Growth in the manufacturing sector is not just about increasing capacity; it’s about investing in our vision. We’ve worked hard to reduce production costs, streamline operations, and maximize efficiency—so we can continue to deliver high quality products that spark creativity and last for generations.

Jones County isn’t just a location—it’s our foundation. The Midwest is known for its strong work ethic and our success depends on a skilled workforce that brings both craftsmanship and ingenuity to the table. When we considered locations for our new plant, we chose Iowa because it reflects our values and provides the talent we need to thrive in the manufacturing sector.

For Blu Track®, “Made in the USA” is more than a label—it’s a responsibility. We believe in supporting manufacturing jobs that fuel our economy and uplift local communities. Domestic manufacturing fosters innovation and builds a skilled workforce that keeps our country competitive. We are proud to contribute to this vital sector by using American materials, American labor, and creating high quality products that support families across the United States.

Blu Track® Company Timeline

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2003

Blu Track® is born

Blu Track® is founded with a mission to create high-quality, flexible race tracks that spark imagination and active play.

2004

First products hit the market

Initial Blu Track® products become available to consumers, quickly gaining attention for their durability and open-ended play value.

2007

Growth in educational markets

Blu Track® becomes a favorite in STEM and classroom environments, valued for its hands-on learning applications in physics and engineering.

2010

Expansion of product line

New track lengths and accessories are introduced to meet demand from both individual families and educational institutions.

2014

Focus on U.S.-based production

Blu Track® begins emphasizing its commitment to “Made in the USA” by transitioning more of its operations and sourcing domestically.

2017

Planning for growth

Leadership begins developing long term plans to scale production and Increase the presence of American made toy manufacturing.

2020

Jones County Iowa is selected as headquarters for Blu Track

In October, land was purchased for the transition of production from Ohio to Iowa.

2021

Full production launch in new facility

Essential manufacturing equipment received allowing for the set up of the production lines.

2022

Building construction officially completed

Blu Track completes construction of its first purpose built plant in Iowa, solidifying its investment in US-based manufacturing jobs and a skilled workforce.

2025

Facility expansion is announced and breaking ground

Due to rising demand, Blu Track announces plans to more than double the size of its facility to accommodate more manufacturing equipment, warehouse space, and staff.

2025

Phase two nears completion

Construction begins on the expansion phase, supported in part by available tax credits that allow reinvestment in new manufacturing space and people.

The Future

Committed to American manufacturing

Blu Track® remains focused on creating high quality, American-made products that inspire creativity while supporting a strong national economy through domestic manufacturing jobs.

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Our shortest entry-level track designed for beginner racers.
The next-level track allowing for additional design ideas.
Extend play from indoors to outdoors with a thicker track.
Engage and challenge students for a unique learning experience.