We are a true team dedicated to providing quality toys for children, families and learning centers. We love to see smiles and excitement as children of all ages experience the moment of discovery as they twist and turn the track to create their own races.
The same creative, collaborative spirit you see in classrooms using Blu Track is at the heart of our team. We’re a family of innovators, manufacturers, and problem-solvers who lend a hand to each other—and to our customers—every step of the way.
Prior to going full time with Blu Track®, Randy spent 12 years in procurement and supply management for a Fortune 500 company. He is known as a creative, out-of-the-box thinker and holds two patents, one of which he earned in 2008 for Blu Track®. Randy and his business partner, Jeff Borland, have worked diligently to grow Blu Track®’s brand locally and internationally.
Randy has led Blu Track®’s transformation from a small family owned business operating from a home office to an 8,500 square foot (and growing) manufacturing plant in Anamosa, Iowa. When Randy hangs up his hat for the day (although he never stops thinking about the endless possibilities of Blu Track®!), you can find him golfing, hiking, trying new recipes and rooting for his alma mater, the University of Iowa Hawkeyes.
Jay was the inspiration for Blu Track®. He is Randy and Amy’s son and has been the primary track tester for Blu Track®’s research and development which started in his childhood living room. Jay has grown up – quite literally – in the business and has a hand in virtually all aspects. To name a few: Jay is in charge of all shipping, he is the facilities manager, he assists with all technology questions, he is the 3D printer idea follower, he is the forklift guy, and he still tests the tracks with the same excitement and imagination as he did 20 years ago.
Amy is Randy’s wife and Jay’s mom. Amy has been behind the scenes since day one and has witnessed all kinds of Blu Track® experiments and play at home, in the yard, around the neighborhood and throughout the community.
With over 25 years of classroom teaching experience, Amy’s primary focus at Blu Track® is on the educational and accessibility aspects of our products. She also reminds us all that “it’s OK to try again” and encourages and inspires kids of all ages. While the primary expert for educational products, Amy is integral to Blu Track®’s operations. From coordinating schedules to leading customer service and managing marketing efforts, she keeps operations organized, efficient and connected. Her can-do approach, calm under pressure, and grace brings steady leadership to the crew.
In her spare time, she enjoys checking out libraries and adventures in the great outdoors with family and friends.
John is Randy’s brother. He leads the production line and helps with equipment and facilities maintenance. His ability to see and understand how things work is incredible. He takes innovation to the next level with custom designing and building to help with efficiency and convenience. John is semi-retired and loves to fish, bike (he is a long time RAGBRAI enthusiast) and spend time with his family and friends.
Ryan began his career at Blu Track® as a high school work study apprentice. Following graduation, he joined the Blu Track® team, where he initially worked on the production line, handling small assembly tasks and facilities management. His current responsibilities also include shipping and inventory management. Outside of work, Ryan enjoys spending time with family and friends, pursuing activities such as hunting, fishing and helping his nieces with livestock.
Isabelle Arnessa Edwards is the Blu Track® brand manager, bringing extensive experience in graphic design and business communications. Her responsibilities include leading the team in developing brand-aligned messaging and visuals to strengthen Blu Track®’s market position. She oversees various marketing aspects such as market research, design, content creation, digital marketing, and social media. Isabelle’s engaging personality, kindness, and creativity also contribute to team building, community outreach, and staff development.
Outside of work, she enjoys time with family, friends, playing guitar, baking, and using her artistic talents in creative ways.
Jeff has been an active member of Blu Track® since its beginning. He and Randy were childhood friends and are lifelong Hawkeyes. Jeff is a Ret. Lieutenant Colonel who served in the United States military for 26 years with 5 deployments. Having Blu Track® manufactured in the United States, especially in the Midwest, is something that Jeff is very proud of.
Jeff enjoys spending time with his family and their rescue dogs.
Jadee Sue is the beloved labradoodle who started her official career at the Blu Track® manufacturing plant at the age of 13. She was the greeter, the living doorbell, and the wellness advocate. She loved to incorporate walks into everyone’s work day and test her paws on the durability of our demo tracks. She was the best plant supervisor ever.
